After history with iPad 2 we started to consider the Chinese masters as real gurus of design of future models of mobile devices of Apple. It was completely reasonable: more, than in two months prior to official presentation all interested public knew, how the new planshetnik of the company will look. Chinese "merged" design of a tablet to fine details, and uncertainty was only in grid structure over the loudspeaker. We tried to believe in the latest fairy tale depicted by the same people — and miscalculated. Now we have iPhone 4S and the sea of covers to «iPhone 5» which hardly will be useful to someone.
Journalists of Businessweek tried to answer a question of a primary origin of "false" covers to iPhone 5. Producers of accessories to production of Apple have no direct contacts to company management and consequently are obliged to listen to innumerable and disputable hearings, doing on their rate. Something like blind game in poker. The most popular and similar concept undertakes base on reality, then it is processed by people familiar with engineering. Ready drawings go on creation. If the concept appears correct, the producer will earn mass of means on a wave of the first orders which will cover all costs and dangers. If the concept is отдалёк from reality — covers will write off in junk, and the firm the producer will lose the sea of means.
This destiny достигнула Hard Candy Cases company. Three various Chinese partners sent them as a whole monotonous 3D-models of «new iPhone» with the wide, roundish Home button and blunt angles of the back panel — as on iPod Touch 4. The CEO companies decided to risk and enclosed 50 тыщ dollars in creation of covers to this model. In day of presentation of Apple, Hard Candy Cases opened sale of these covers and already 12 hours later thought that burned through. The Apple is very much irritated though to what attempts to think up or find out design of future devices and consequently far not all famous brands are ready to make advances to Chinese for the sake of gipotetichny profit. The it is more after that failure. [macrumors]